Van Country
“North Texas Proud. Customer Service Driven.” Van Country is the DFW go-to for clean, dependable 12 and 15-passenger vans. We built the brand and the funnel.
The fleet ranges from the VC Cruiser Collection to luxury Mercedes-Benz Sprinter Hi-Tops, with 12 and 15-passenger Ford T350s and Chevy G2500/G3500s for groups of every size. The previous brand felt utilitarian. The category demanded warmth, trust, and conversion.
We built the visual identity around “Ready to Roll?”, designed the website to convert browse to booking, and ran the Google Ads strategy plus email automation that nearly doubled the funnel.
Match your group. See the ad we’d run.
Adjust your group size and trip type. Watch the right Van Country vehicle surface, along with the Google Ad headline and subline we would actually target that audience with. The funnel made visible.
VC Cruiser
8 passengers · Ford T350 · Automatic
Family Road Trip Ready · Clean 8-Seat Vans in DFW
Pack the cousins, the cooler, and the dog. Same-day pickup from Arlington. Ready to Roll?
Built to run on Texas roads.
Maroon, forest green, cream. A wordmark that reads at 70 mph and on a phone screen. Brand applied to vehicle, web, and email with the same confidence.
North Texas Proud.
Customer Service Driven.
VC Cruiser Collection
12-Passenger Vans (Ford T350, Chevy G2500)
15-Passenger Vans (Ford T350, Chevy G3500)
Luxury Mercedes-Benz Sprinters
From brand trust to booking confidence.
The examples move from identity application into the fleet itself, because Van Country’s marketing only works if the brand feels dependable when a customer is choosing a vehicle for a group trip.
