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Brand Systems · Performance Marketing · Website Design

Oak Cliff Pilates

ClientOak Cliff Pilates (OCP)
IndustryBoutique Fitness · Reformer Pilates
LocationsBishop Arts · Uptown · Lower Greenville
FoundedFour Years Strong · Amanda Mecsey, Co-Owner
Services
  • Multi-location brand architecture
  • Full-stack website development
  • Paid advertising on Meta and Google
  • Event marketing and on-site signage
  • Localized marketing strategy per studio
  • Ongoing creative and performance support

“Pilates Reimagined, Energy Elevated.” Oak Cliff Pilates didn’t just open studios. They built a Dallas movement.

Amanda Mecsey and her co-founders had something rare: a single Bishop Arts studio with a cult following. The opportunity was to scale without losing what made it feel like family.

We architected the brand to flex across three locations, built the digital infrastructure that makes one studio feel like many, and ran the paid campaigns that filled the calendar week after week. From signage to Instagram, every touchpoint reads “Are You Down with OCP?”.

1 → 3Studio Locations
0%+Revenue Growth
1xMembership Base

The brand we built with Kija doesn’t just look great. It’s the reason we could scale from one studio to three without losing the family we started with.

Amanda Mecsey Co-Owner, Oak Cliff Pilates
Signature Phrase

Are You Down
with OCP?

A question that became a community password. From new-member welcomes to t-shirts to Instagram captions, the line carries the brand without ever feeling like a tagline.

Interactive · Growth Curve

Drag the timeline. Watch a movement build.

From one Bishop Arts studio to three locations. Every year added members, revenue, and a new neighborhood. Pull the slider to see the curve.

2020 Year
20222023202420252026
Studios Open 1 Locations
Active Members 450 Reformer Community
Revenue Index 1.0x Year-over-Year
Interactive · Brand Architecture

One Brand. Three Floors.

Click a pin on the map — or a tab below — and watch the brand system flex. Same DNA, three Dallas neighborhoods, three distinct personalities.

Trinity River I-35 DOWNTOWN DALLAS Bishop Arts Uptown Lower Greenville Click any pin · Approx. geography
OCP Bishop Arts
Studio SignageOCP / Bishop Arts
Original Studio · Est. 2020

OCP Bishop Arts

196 W. Davis St. · Dallas, TX

“Where it started.”

The original cult studio. Walkable, brunch-after, neighborhood-first. Bishop Arts gave OCP its language and its community before any other floor existed.

Colorway

“Are You Down with OCP?”

1,200+ Founding Members

OCP Uptown
Studio SignageOCP / Uptown
Expansion 01 · Est. 2022

OCP Uptown

2222 McKinney Ave. · Dallas, TX

“Pre-meeting energy. Post-meeting calm.”

Built for the high-rise crowd. 6am classes that beat the traffic, polished signage that lives next to luxury retail. Same brand DNA, sharper edges.

Colorway

“Strong before the inbox.”

1,800+ Active Members

OCP Lower Greenville
Studio SignageOCP / Lower Greenville
Expansion 02 · Est. 2024

OCP Lower Greenville

2000 Greenville Ave. · Dallas, TX

“Sunday-morning vibes. Tuesday-night discipline.”

The warmest floor. Cream and gold colorway, coffee-after culture, and a programming mix designed for the Lower Greenville rhythm. The system’s range, made visible.

Colorway

“Slow morning, strong week.”

900+ Members in 6 Months

Brand Voice

Same DNA. Three Personalities.

A master line holds the family together, plus local lines that let each floor sound like its own neighborhood.

Master Tagline

Pilates Reimagined.
Energy Elevated.

Brand Promise

A studio that feels like the neighborhood you live in.

Work Flow

From system to studio life.

The master system in action — launch energy, identity details, acquisition creative, and the studio environment that makes the brand feel lived-in.

Next Project Latino Arts Project