Mammogram Poster Girls
“Saving lives, one mammogram at a time.” MPG funds free screenings across North Texas. We rebuilt the brand so the mission lands as loud as the message deserves.
MPG partners with Methodist, Parkland’s Moody Center, and Hill Regional to fund mammograms for women who can’t afford them, plus mobile screenings in underserved neighborhoods.
We modernized the identity, rebuilt the website, packaged donor-ready campaign assets, and developed the brand system for the annual Man UP! To Breast Cancer fundraiser and the Busted poster series.
Your donation. In screenings.
Every $150 funds one free mammogram for a woman who can’t afford it. Drag the slider and see exactly how far a gift goes, and which hospital partners receive it.
Approximately 10 free mammogram screenings
Each screening is a chance to catch breast cancer early. Early detection raises five-year survival rates above 99 percent. That is the math your gift bends.
Methodology: $150 per screening is MPG’s published per-mammogram cost across partner facilities. Allocation across the three partners is illustrative based on prior funding cycles. Actual distribution depends on MPG’s current grant cycle and partner capacity.
One mission. Three voices.
A year-round mission, an annual June fundraiser, and a poster series. Click each campaign to see how the voice, audience, and visual treatment shift while staying clearly in the same family.
Saving lives,
one mammogram at a time.
Mammogram Poster Girls
“Saving lives, one mammogram at a time.”
Approachable, warm, mission-first. The Girls speak directly to women and to the partners who fund the work. Every sub-brand answers to this voice.
Man UP to early detection.
Man UP! To Breast Cancer
“Real men know early detection saves the women they love.”
Bolder, more direct, masculine tone. Same brand DNA stretched into a peer-to-peer fundraising moment. Darker palette, sharper edges, June activation.
Get it checked.
Get on with it.
Busted
“Get it checked. Get it caught. Get on with it.”
Editorial typography. Direct campaign language. Designed for clinic waiting rooms and partner walls where the brand has seconds to land. The cheekiest voice in the family, on purpose.
From mission clarity to campaign action.
Brand foundation, awareness posters, event materials, campaign artwork, and the Man UP sub-brand that expands the mission to a broader audience.
